Monday, July 29, 2013 3 West Club, NYC – Repêchage President and Founder Lydia Sarfati joined by husband and Repêchage Chief Operating Officer David Sarfati and their daughter and Repêchage Executive Vice President Shiri Sarfati welcomed over 110 skincare and spa professionals from across the country as well as from Canada, The Dominican Republic, The Grand Cayman Islands, Poland, Trinidad and The British West Indies, to a full day launch event and awards luncheon in NYC. Prominent beauty editors were also in attendance along with Intercoiffure President, Lois Christie and members of the Departments of Ecology & Evolutionary Biology and Operations & Information Management at The University of Connecticut.
The morning began with a breakfast reception in the solarium overlooking Saint Patrick’s Cathedral. Guests were treated to complimentary anti-aging and spot-treating express hand treatments featuring the New! Repêchage Biolight Brightening Body Corrector which helps reduce the appearance of age spots, hyperpigmentation, discoloration and freckles, and can help brighten uneven skin tone and fade the appearance of dark spots. This new power-packed body cream contains our advanced, natural seaweed-based formulation which is clinically proven to help reveal radiant, naturally brighter, and more even toned skin in as early as two weeks. With quicker, even absorption, skin is moisturized, hydrated, smooth, and brighter in less time. Our exclusive Laminaria Complex contains two select EcoCert Seaweeeds combined with Willow Bark, Goto Kola and Licorice Extracts to help enhance cell renewal reduce inflammation and reveal luminous skin. Key ingredients help to treat hyperpigmentation while protecting skin cells from future damage. Can be used all over the body or as a spot treatment.
The group then moved to the grand ballroom to kick off the first presentation of the day. Ms. Sarfati leaded the way with “Think Differently and See Success Forever…10 Most Important Trends for Spas and Salons”. The skin care guru touched on the importance of adapting to the ever-evolving beauty industry and how to stay ahead of the trends for maximum success. Her forecast included:
- Facial Bar – Sarfati’s concept of bringing express spa treatments out onto the salon floor to help increase back room bookings and retail sales,
- The WOW Actives – providing your client’s with proven ingredients such as the incredible benefits of seaweeds,
- “Skinification” of Hair – more and more consumers are looking for hair solutions that go beyond just the hair itself. Salon goers are looking for hair spa treatments that address the hair and scalp, and are expanding their hair regimens outside of just shampoo and conditioner.
- The Eyes Have It – With eye lash and brow treatments on the rise, this is the perfect place to up-sell clients with an anti-aging, soothing and de-puffing eye treatment.
- Sterile Skin Care – Now more than ever clients are checking for sanitation. Utilize uni-dose treatments to avoid double dipping, autoclave machines, alcohol and disposable paper goods.
- Meaningful Massage – take the “relax” out of massage and make it a necessity not a luxury. Done in the correct way, massage can help stimulate circulation, detoxify, stimulates sebaceous production, relax the nerves, releases toxin, oxygenates skin tissues, provide physiological and psychological benefits, hydrate the skin, brings nutrients to the skin’s surface, increase lymphatic flow and ease muscle tension.
- Men’s Treatments – According to the U.S. Spa Industry Study and ISPA 2013 Consumer Spanshot Initiative Volume Three, 47% of spa-goers are men. If your business isn’t catering to their needs – you are missing out on almost half of the market.
- Wellness in Spas – Turn your spa into a health center by teaming up with wellness professionals to provide spa clients with proper nutrition, deals on gym memberships, slimming body treatments, yoga and nutritional supplements.
- Post-Op & Pre-Op Spa Treatments – There are many areas in which an esthetician, dermatologist and plastic surgeon can work together. Salons and spas can offer pre & post operative services as well as at-home care for laser treatments, liposuction, dermabrasion, TCA chemical peel, eyelid surgery and breast augmentation.
Addressing Skin Below The Neck & Anti-Aging Hand Treatments – Skin goes below the neck. The décolleté and the hands can be an age give-a-way even with years (and dollars) spent on the face. Provide clients with anti-aging treatments and products from head to toe.
Dr. Ahn then took the stage to present “The Truth About Stem Cells and Dermal Healing”. Dr. Ahn’s current titles at Columbia University Medical Center include Director of Sleep Disorder Surgery and Director of Facial Plastic and Reconstructive Surgery. He has over 20 years of clinical experience, and is also currently involved in the research and development of robotic sinus surgeries, and in stem cell research and for connective tissue engineering. He touched on the science behind stem cells and skincare, “We are not there yet,” said Dr. Ahn of delivering stem cells to the skin through cosmetics, “maybe soon, but we aren’t there yet”.
|Following a brief break, attendees regrouped for Dr. Joe Schwarcz presentation on “Dr. Joe’s Health Lab”. The New York Times Best Selling Author and Director of McGill University’s “Office for Science and Society” threw the audience for a loop as he de-bunked myths surrounding science and chemicals. From organic foods to cosmetic preservatives, Dr. Schwarcz used scientific proof to highlight what is fact and what was nonsense noting, “Chemicals are not to be feared or worshipped, they are to be understood.”
Guests also enjoyed a three course luncheon as well as the Repêchage President’s Awards ceremony. Lydia Sarfati presented the awards to an establishment or person that demonstrates esthetic excellence as well as dedication to the elevation of the industry. Winners received a beautiful Tiffany’s Crystal Award.
The first Repêchage President’s Award for “Rising Star” went to Behare Sahatqija for climbing the ranks within her salon from a shampoo girl to a skilled facialist and retail salesperson at their Facial Bar.
The second Repêchage President’s Award for “Rising Star” went to Paul Mitchell the School Chicago accepted by Sales Leader Craig Cowen
The Repêchage President’s Award for Day Spa of the Year went to Three-13 Salon, Spa and Boutique accepted by Owner Leslie Crowell and her team.
The Repêchage President’s Award for Skincare Center of the Year went to WOW! Facial Bar accepted by Owner Yolanda Amador
The President’s Award for School of the Year went to Tricoci University of Beauty Culture accepted by Esthetics Protocol Advisor Gloria Sepulveda of Tricoci University of Beauty Culture
The President’s Award for Esthetician of the Year went to Felicia Calugar of Detroit Athletic Club in Detroit.
After lunch began the Industry Panel Discussion with Leah Chavie, Owner of Leah Chavie Skincare Boutique in Chicago, Yolanda Amador, Owner of WOW! Facial Bar in Mexico, Margarita Viscarra, Owner of Red Square Spa in Chicago and Christie Citsay, Spa Director at Vito Mazza Salon and Spa in New Jersey. Moderated by Repêchage Public Relations and Marketing Associate Brady Halbert, the panel discussed their unique spa concepts and how they have flourished. The panelists touched on marketing techniques, building and training their staff, management techniques, successes and failures and everything in-between.
Another successful and exciting event for Repêchage, attendees left motivated and driven to further not only their own business success but to raise the standard for the spa industry as a whole. With the ability to learn from one another and working together, Repêchage® will continue to offer clients opportunities to increase their knowledge and provide them with the tools they need to achieve success